The front cover of a Magazine, or trending on TikTok?

2024 looks to be a dynamic year, when traditional mainstream publishers are outdone by streamers on TikTok, how does that shift your media strategy?

Media coverage looks expensive.

It usually is.

Currently many businesses I consult for are looking for press coverage.

Its all about the money.

Corporate PR companies can provide media coverage, and for that they usually charge a princely sum.

PR companies, or the innovation itself may send press releases, but it’s hit and miss.
Usually, items are not topical or of current interest, so an editor or a journalist may not be able to do anything with it.

Then 6 months later, the innovation/start-up or business get picked up for some reason, let’s say a positive reason, their area of influence becomes topical and now they are the buzz word and item on everything from the BBC to Hello Magazine as the most interesting thing ever heard of.

Until the next thing.

Which may well be the next day.

The point is, this costs bootleggers, start-ups in fact all businesses money.

Media or no media… that is the question.

Melissa Kwan, an insightful, no-nonsense bootstrapper points out that without VC funding the…